Activate Insurance
About Activate Insurance
Protecting businesses, thatched homes and specialist risks with honest advice and real relationships.
Activate Insurance is an independent commercial insurance broker based in Norfolk, built to offer something increasingly rare in today’s market: consistent, honest advice from people who genuinely understand your risk.
We specialise in protecting complex and specialist risks including thatched properties, sports and leisure businesses, licensed trade premises and tattooists and related industries. These are not standard policies, and they should never be treated as such.
Unlike national brokers operating through call centres, we provide direct access to decision makers, tailored cover structured around your circumstances, and long term support at renewal and claim stage.
No scripts. No generic packages. Just professional insurance advice delivered by a team who take the time to get it right.
We advise businesses, property owners and specialist sectors on commercial insurance across the board, property insurance and liability protection, ensuring policies are structured correctly for the risks involved.
Why Clients Choose Activate Insurance?
- Independent and client focused
- Specialists in complex and non-standard risks
- Direct access to experienced decision makers
- Deep understanding of commercial businesses, property types and risk management
- Long term relationships, not transactional policies
We believe insurance works best when it is structured correctly, explained clearly and managed consistently.
A Broker Built on Experience and Independence
Why Activate Insurance Brokers Was Founded
Activate Insurance Brokers was founded by Jordan Walker after more than 22 years in commercial insurance broking.
Over that time he witnessed a steady shift across the industry. Independent high street brokers were absorbed into large national networks. Familiar advisers were replaced by call centres. Long standing client relationships were diluted by automated systems, corporate narratives and constant changing points of contact.
Businesses that once relied on a trusted adviser increasingly found themselves navigating telephone menus, waiting on hold and repeating their circumstances to someone new each time.
As the broking landscape moved towards scale, process and targets, something important was lost: personal accountability, clarity of advice and genuine long term relationships.
Activate Insurance was established to bring those principles back to the centre of commercial insurance advice.
Clear, transparent guidance without unnecessary jargon.
Consistent points of contact who understand your history.
Insurance structured around real risks, not generic templates.
Today the focus remains straightforward: provide professional advice, build lasting relationships and deliver insurance properly through a personable, accessible service.
No maze of telephone menus.
No unnecessary complexity.
Just professional broking delivered with clarity and purpose.
Commercial Insurance Expertise Across Multiple Industries
Activate Insurance advises businesses across a wide range of SME and commercial sectors, arranging insurance solutions for companies at every stage of growth.
Our clients operate in many industries, including manufacturing, wholesale and distribution, property ownership, construction trades, retail, hospitality, professional services and specialist creative sectors.
We structure insurance programmes covering the full spectrum of commercial risks, including public liability, employers’ liability, products liability, commercial property, business interruption, contractors’ risks, motor fleet, professional indemnity and specialist liability protections where required. Policies can be arranged as part of a comprehensive programme or, where appropriate, as standalone cover such as products liability or public liability in isolation.
Alongside this broad commercial capability, Activate Insurance has developed particular expertise in sectors where standard insurance advice often fails to reflect the true risk exposure.
By combining broad commercial insurance knowledge with deeper sector expertise, we are able to structure insurance solutions that properly reflect operational risks, regulatory requirements and property characteristics that many generic policies overlook.
Our Specialist Areas
Professional Standards & Regulatory Responsibility
Activate Insurance Brokers operates in accordance with UK regulatory standards for insurance intermediaries and is authorised and regulated by the Financial Conduct Authority.
Professional insurance advice requires more than simply arranging policies. It requires accountability, transparency and a clear understanding of the risks clients face.
Our role is to ensure insurance is structured properly, explained clearly and supported by an adviser who takes responsibility for the advice provided.
Local to Norfolk, trusted by clients nationwide
We are proud to be located in Norfolk and support local businesses and property owners nationwide. As a local broker, we understand regional risk factors, rural property construction and the realities of trading in both town centre and village environments, however this expertise extends well beyond Norfolk and across the UK.
While our roots are firmly in Norfolk, we also advise and protect clients across the UK in many lines of business in various industries. Our specialist capacity in thatched properties, sports and leisure, licensed trades, and tattoo and aesthetic industries means we support businesses nationwide who seek out guidance when they require clear, properly structured cover.
Working with Activate Insurance means dealing with people who understand your sector and your risk, not a remote call centre following a script.
Speak With an Independent Broker
If you would like advice on specialist insurance or a review of your existing cover, we would be happy to discuss your requirements.
Working with Activate Insurance Brokers means dealing directly with experienced brokers and advisers who take the time to understand your risk and structure cover properly.
What sets us apart?
Operating as an independent Insurance Brokers we cater for both commercial and personal needs. Whilst our primary focus as a brokerage lies within commercial insurance, we embrace the personal needs of individuals and their assets. We firmly believe in our ability to assist with both smaller, routine requirements to the larger, more complex risks.
With over 20 years of experience in the insurance broking industry, Activate Insurance is well-versed in navigating the complexities of the world of insurance and risk management; with a panel of A-Rated, UK Insurers we are well equipped to offer a comprehensive policy coverage that caters to yours or your businesses requirements.
A dedicated handler will personally manage your policy from its inception to completion, ensuring a seamless and attentive service throughout the entire process; our aim is to always offer a personal service with a traditional touch.
What does an Insurance Broker do?
As your Insurance Broker, we act as the agent between you the policyholder and our Insurer partners. We ensure a clear flow of communication between both sides identifying any risk exposure, helping you decide what type of covers you need and securing you that cover and peace of mind for the most competitive premium possible. We maintain this throughout the policy period should any mid-term adjustments to maintain sufficient cover throughout until you reach renewal.
FAQs
Feel free to get in touch with the team if you have any questions:
How can a get a quote?
For quotation enquiries or a quick chat feel free to contact us on [email protected] where we will be more than happy to assist.
You can also contact us by phone or arrange a video call or site visit.
How do I make a claim?
As your broker, we can’t settle claims ourselves, but we’re here to help get things moving quickly. Your policy documents will usually include an emergency contact number to log a claim, but we recommend getting in touch first. We can appoint the right services straight away and pass your claim to the experts. From there, our trusted claims management partners will take over—acknowledging, logging, and progressing your claim, while keeping you fully supported every step of the way and reporting to us once closed.
What types of insurance do you provide?
We aim to provide both regional and national clients access to the following:
Commercial/Financial Lines:
- Commercial Combined
- Agricultural – Small Holdings, Farms, Livestock
- Contractors & Tradesmen Insurance
- Manufacturing
- Motor Trade
- Real Estate – Residential, Commercial, Non-Standard & Unoccupied Properties
- Hotels & Guesthouses
- Wholesale, Retail & Manufacturing
- Restaurant & Takeaway Insurance
- Fire & Security
- Leisure industry
- Licensed Premises
- Products Liability
- Motor Fleet – Haulage, Coaches, Taxis
- Plant & Machinery
- Group Personal Accident & Business Travel
- Holiday Home Insurance – UK & Overseas
- Directors & Officers
- Trustee Indemnity
- Professional Indemnity
- Cyber Insurance
Personal Lines:
- Thatched Properties – Both Domestic and Public Houses
- Household & Hi-Net Home Insurance
- Static Caravan/Site & Static Home Insurance
- Private Motor – for existing corporate household clients
Which insurance coverage is right for me?
When you get an insurance quote, one of the first questions we’ll ask is about your trade or business activity. This helps us identify the cover that’s best suited to your needs.
Some insurance types are legal requirements—like Employers’ Liability if you have employees, or Third-Party cover for any vehicles you use on the road. Others aren’t mandatory but are still a smart choice to protect your business from unexpected risks.
We provide a range of flexible insurance options, starting with the essential legal requirements and building up from there. For smaller businesses, opting for an ‘off-the-shelf’ package that offers broader protection is often just as cost-effective. For more specialised needs, we have access to industry-backed schemes, and for complex or unique cases, we can draw on Lloyd’s of London—offering trusted solutions worldwide.
With so many types of cover available across different industries, we’re always happy to chat and help you find the right fit.
Payment Options Available:
We are not only directly authorised by the Financial Conduct Authority (FCA), but also approved for credit broking. This means we can offer flexible payment options, including monthly instalments through trusted finance providers.
In summary, there are two main ways to pay for your insurance:
- Paying in full – a single upfront payment that covers the full 12-month period.
- Monthly instalments – spreading the cost over 12 months with a finance agreement.
While paying monthly can help with budgeting, it usually ends up costing more overall. This is because the finance provider is effectively lending you the money to pay your premium upfront, and interest is charged on the repayments made throughout the year.
Paying in full, however, means you settle the entire cost in one go. Since there’s no borrowing involved, you avoid interest charges—making it the more cost-effective option.